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May 8, 2021

Ozuna Live: Spectrum & Tarima's Digital Triumph

Miami, FL - Just a day after its grand premiere, we at Tarima, in collaboration with Spectrum, are still basking in the success of the exclusive virtual concert featuring the global superstar, Ozuna. Streamed on Ozuna’s YouTube channel on May 7, 2021, and set to be available on Spectrum TV Free On Demand starting May 10, this event not only showcased Ozuna’s hits but also highlighted Tarima's comprehensive production capabilities.

A Production Marvel

From stage design to the final post-production touches, our team at Tarima covered all bases to ensure this virtual concert was a feast for the senses. Our collaboration with director Nuno Gomes, known for his visually captivating work, brought a cinematic quality to the concert, elevating the virtual experience to unprecedented levels. This event marked our first virtual concert project with Gomes, laying the foundation for future collaborations.

Exclusive Content and Stellar Lineup

The concert, a part of Spectrum Mobile’s new marketing campaign, featured exclusive interviews and behind-the-scenes content, enriching the viewing experience. Alongside Ozuna, the concert boasted performances by Colombian reggaeton singer Manuel Turizo and Alex Sensation, weaving a tapestry of Latin rhythms and beats that kept viewers engaged from start to finish.

A Symphony of Collaboration

This venture between Tarima and Spectrum underscored the power of collaboration in creating content that resonates with diverse audiences. Marisol Martinez, Vice President of Multicultural Marketing for Charter Communications, highlighted the success of our previous concert with Ozuna, noting the significant video views it garnered. This partnership continues to set new standards for providing quality entertainment to the Latino community and beyond.

The Impact

Ozuna’s heartfelt thanks to all involved, including Manuel Turizo and Alex Sensation, underlines the communal spirit that made this event a triumph. Ruben Leyva, Senior Vice President of Artist Services and Premium Content for Sony Music US Latin, commended the partnership for raising the bar in entertainment content, emphasizing the crucial role of artists in connecting with fans during times when live concerts are not possible.

Looking Ahead

At Tarima, we’re committed to pushing the boundaries of media production and entertainment. This collaboration with Spectrum and Ozuna is a testament to our dedication to innovation and excellence. As we look forward to more groundbreaking projects, we invite you to dive into the magic of this virtual concert and experience the joy of music and community it brings.


Watch the concert now on Ozuna’s YouTube channel and catch it on Spectrum TV Free On Demand starting May 10. Join us in celebrating a new era of virtual concerts, brought to life by the visionary collaboration of Tarima and Spectrum.

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